Knowledge and experience are only useful when shared, and these events are where one can see her passion for what she does.This year's theme for International Women's Day #IWD2021 is Women in Leadership: Achieving an equal future in a COVID-19 world. There is never a dull moment in Veronica´s power packed schedule - when she is not engaged in creative brainstorming moments with clients and her team, she can be found at numerous Modern Marketing events to help businesses Sell without Selling. Its unique blend of science, creativity and psychology combined with the latest technology helps to build confident, thriving businesses amidst rapid marketing technology changes. Vermilion Pinstripes’ Modern Marketing Framework™ (MMF™) became the first of its kind to be trademarked by the Australian government’s intellectual property agency, IP Australia last year. With so many opportunities available out there, Veronica is always hungry for more and she has many accolades she is rightly proud of. And a nugget of wisdom from Veronica - ¨if someone tells you it can't be done, don't believe them!¨ Veronica credits her husband for bringing her down to earth when she gets too carried away with ideas, but she knows when she chooses to embark on a new project, she will give it her all. She is giving back now by mentoring, which enriches both her and the others. If anything, her past experiences led her to empathise with others and be aware of what others need. Regardless of the answer, she had a 50-50 chance of closing the deal, which is a pretty good figure! An even bigger challenge was not to grow up being consumed by money or fear a lack of it. She became the richest poor kid because she realised there was no harm in asking people to buy.
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If anything, it propelled her to learn how to sell. Her family faced financial challenges but that did not become Veronica's setback. Her gift is inspiring business owners to get excited about taking on new skills or pushing what they currently have to new heights.Ĭhallenge to Change: Veronica started selling at the age of seven, which explains why marketing for her is very much a familiar territory. Most importantly, whether a business is a young seedling or a mature one with many years under its belt, she knows how to listen and engage with business owners to get them to be enthusiastic about their business potential. Listening to and helping businesses to understand themselves and improve their branding is her skill. She has owned several small businesses and growing them, so she is one to walk the talk and able to offer solutions that get to the root of the issue and which are realistic and effective. For mature businesses, the focus is different, and Veronica guides them to seed new businesses and grow exponentially.
She fully understands the challenges and difficulties of what businesses go through as they start up, find the stamina to keep going and find ways to get past obstacles. Her background as an entrepreneur, technologist and international marketer gives her a 360 degree vision in Modern Marketing. The X-factor that made these women leaders stand out was their compassionate communication of information to the public that was fact-based, clear and transparent.
During a pandemic requires even more grit, steel and a very cool head on steady shoulders. Leading a country in normal times is a challenge in itself. They were able to take in the whole picture and respond not just to the immediate health risks but also consider the broader socio-economic impacts. They responded efficiently and were decisive, and they had also the touch of empathy that is so needed during tough times. These women leaders stood out in the way they responded to the crisis. It was just not about containing the spread of the virus. We are talking about the Heads of Government in New Zealand, Denmark, Ethiopia, Finland, Germany, Iceland and Slovakia. What is significant during this COVID-19 pandemic is how the majority of the countries that have had more success in dealing with the COVID-19 pandemic are led by women.
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